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April's Contest Winner of the Professional Photography Package: Congratulations, Al Wong (Vancouver, BC)
NEW CONTEST: WIN MAID SERVICE (VALUED AT $100)
Earn one ballot towards a maid service prize (valued at $100) by recommending Best Biddy to a friend using the "Tell A Friend" link (daily entries allowed).
Contest is open from Apr. 20, 2010 - May 31, 2010. Click here for more details.
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FEATURE ARTICLE:
Five Tips to Improve Your Wedding Vendor Profile
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With around 80 percent of couples using online resources to plan their wedding an online business profile is becoming more important than ever. As a wedding vendor you're going to want to make your best impression when creating your profile and showcasing your work online. Below are five tips to ensure your profile on bestbiddy.com clearly defines your offering and engages brides and grooms enough to want to reach out to you.
First Impressions Count: A Professional Logo
Your logo is the identity of your business and has the biggest branding impact as it is the first visual that people see - both in online marketing and traditional marketing initiatives. Having a professional logo is the first step in communicating that you have a professional service to offer.
Short and Impactful: Your Business Description
Your business description should be brief and convey your company's personality.
To create a professional finish your business profile should be written in the third person as a business biography. A business biography presents you and your business in an impartial light and is particularly relevant for magazines and third party websites.
Start by positioning your business, defining your target audience and highlighting your service offering and regions served (e.g. X is an award-winning creative wedding & portrait photographer based in Toronto and serving the GTA).
Address what makes your business unique (awards, publications, customer service, community involvement etc.).
The Critical Piece: Your Portfolio Pictures and Video
It's one thing to tell someone that you've done a fabulous job but nothing can be more compelling than showing the end results and the process.
Are you a creative photographer? Do you make fabulous wedding cakes? Support your business description through pictures of your work. Show the people and process through video. Brides and grooms fall in love with an image because they can visualize your fit in their wedding. Select your best portfolio pictures and video that best displays the full range of your service offering.
Seal of Approval: Reviews
So they like what they see. But now they want to know - did others? Having customer references available and building your business ratings on bestbiddy.com will go a long way in driving future business.
Belonging to a professional association also gives you more credibility. Having any pertinent licensing/insurance verified by bestbiddy.com is another reassurance to brides and grooms.
Your Website and Contact Information: Measure of Your Success
If you've done a thorough job on your profile, people are going to want to visit your website or contact you directly by email or by phone.
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LAST MONTH'S POLL RESULTS: Where are you making you eco-wedding choices? |
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